An excerpt from Colgate's 24/7 Look Book
Quite awhile ago, I was contracted to head out to Colgate University to photograph their new “Look Book” for both incoming and prospective students. The project required that three photographers were awake in shifts for 24 hours a day for a week straight, hence the name of the book “24/7″.
While loose guidelines were set and key functions to cover were required, most of our time was spent integrating with the students and capturing those real moments that really show you who and what Colgate is. The project turned out fantastic and is still one of the best 161 hours I have ever spent on an assignment.